Matveeva
Julia
Julia
Head of content & on-line
communication department
communication department
29 years old
Full-time job
Objective
Highly motivated goal-oriented e-commerce and social media strategist is seeking to leverage professional excellence and background towards lift of KPI and business results of Russian IT / Software /
E-commerce company with actual presence or expansion plans to international market
E-commerce company with actual presence or expansion plans to international market
Job experience
Unisonshop.ru | E-commerce
Jul'2020 – Nov'2022
Strategic brand management
Jul'2020 – Nov'2022
Strategic brand management
- Development of sustainable brand platform in order to ensure TOMA and Awareness build-up
- Brand assets management across advertising materials and communication channels
- Web-site UX on-going improvements via relible and trendy content creation and actualization
- Promotional strategy (including cross-promo) and mechanic development, implementation tracking, results and ROI analysis
- On-going marketing analysis in order to shorten customers' journey from trigger to purchase
- Leadership of Social Media strategy and executional materials creation
- UI-kit up-to-date management
- Building efficient team form definition of hiring metrics to personal development plan and performance tracking of each direct report
- Bringing successful collaboration practices in daily communication between team members
Jan'2018 – Jun'2020
Freelance
Freelance
- Photo and video content production for social networks
- Advertising campaigns creation and management
- Content planning
- Landing pages creation
Feb'2015 – Jun'2020
ISO, HACCP certification
ISO, HACCP certification
- Quality management and certification labeling at large enterprises
- Automation of business processes
- Leadership of qualification audits
Professional background and skills summary
-Possessing strong history of generating sales growth by creating and implementing cross platform digital campaigns, highly effective dynamic email marketing campaigns and nurturing positive relationships with customers
- Proficient at team management and business-processes building from the start
- Experienced marketing data analyst with proven track record result of company revenue triple-digit growth
- Proficient at team management and business-processes building from the start
- Experienced marketing data analyst with proven track record result of company revenue triple-digit growth
E-commerce
Expertise
User acquisition
Marketing strategy
Digital Marketing
Content Managment
Category Managment
UX/UI
Perfomance Marketing
Creativity
Copywriting
Project management
B2C Marketing
Social Media Marketing
Content creation
Web analytics
CRM Marketing
MS Office
Tools
Jira
Confluence
Digital Marketing
Adobe Photoshop
CMS platform
Figma
CRM
Mindbox
Key achievements
- Pioneered web-site UX/UI improvements resulted in ranking of online-store Unisonshop.ru among the TOP 5 on the Tilda platform by revenue index in 2021.
- Contributed as team and strategic leader to boost sales form start-up level of 0,3M RUR to 45M RUR monthly sales in just 11 months.
- Build-up efficient e-mail marketing generated up to 25% of total brand sales;
- Attracted from start to 107 K qualified subscribers in 1 Year with robust social media strategy of brand profile development.
- Incremented business profitability by increasing proportion of online payments two times vs. previous period and decrease of number of purchases refusals.
- As a team leader reached 1,7% visitors to customers conversion rate (category benchmark is 2% CR)
- Contributed as team and strategic leader to boost sales form start-up level of 0,3M RUR to 45M RUR monthly sales in just 11 months.
- Build-up efficient e-mail marketing generated up to 25% of total brand sales;
- Attracted from start to 107 K qualified subscribers in 1 Year with robust social media strategy of brand profile development.
- Incremented business profitability by increasing proportion of online payments two times vs. previous period and decrease of number of purchases refusals.
- As a team leader reached 1,7% visitors to customers conversion rate (category benchmark is 2% CR)
Education
Moscow State University of Technology "Stankin", faculty of Information technology and management systems
Master's degree
Y 2011-2017
Master's degree
Y 2011-2017
Extra education & trainings
Targetologist educational program (w/ Photoshop, Excel empowering skills traing) Y 2019
Educational conference participation
"Piterskiy" SMM II Y 2021
Mindbox Conference "Useful marketing" Y 2022
"Piterskiy" SMM III Y 2022
Mindbox Conference "Useful marketing" Y 2022
"Piterskiy" SMM III Y 2022
English B2
Languages
Russian (native)
Organizaited
Creativity
Communicate
Personality
Critical mind
Analitical sense
Sense of humor
Multifunctionality
Purposefulness
Cooking
Reading
Hobbies
Photography
Travelling
Gallery
Contact me
